SCIENCE CITY OF MUNOZ, Nueva Ecija – The
Philippine Rice Research Institute launched last Friday its “Be RICEponsible
campaign” which intends to sustain the momentum of increased rice production
following the success of last year’s National Year of Rice (NYR) drive.
Hazel
Antonio, PhilRice senior science research specialist, said the new rice mantra
was presented to the public Friday at the Government Service Insurance System
(GSIS) art museum.
She
said the campaign is a fitting sequel to last year’s campaign which was
anchored on President Aquino’s issuance of Presidential Proclamation 494
declaring 2013 as National Year of Rice.
She said in
the Be RICEponsible campaign,
implementers will be reinforcing the behaviors that the National Year of Rice
tried to impart to the public and policymakers. “We continously urge the public
to be RICEponsible. That is, not to waste rice, consume brown rice, eat
healthier sources of carbohydrates, and value the hard work of the rice
farmers,” Antonio said.
Antonio
said the presidential proclamation translated into a 2.3% increase in
production in 2013 over that of 2012. “In 2013, palay production was at 18.44
million metric tons which is 2.3% higher than the 2012 output of 18.03 million
MT,” she said.
She added
that this showed that Filipinos can still accomplish more in spite of last
year’s calamities.
Antonio,
the campaign’s director, said some local government units have been
contributing their share in the rice conservation campaign with towns in Aklan,
Bohol, Ilocos Norte and La Union passing half-rice ordinances.
In Quezon City, she said the city council passed a resolution calling on major fast-food chains and restaurants to serve brown rice. – Manny Galvez